Although frequent online shoppers may find the device’s unique integration with Amazon’s services convenient, the phone’s relative lack of ecosystem support and higher-than-expected pricing could be barriers too hard to overcome.Ĭontrary to Amazon’s low-price strategy with its tablet Kindle Fire, which, the company’s CEO Jeff Bezos said, was sold at cost to promote digital content sales, the Fire Phone is not much cheaper than its competitors like the iPhone or the Galaxy S series. Since its introduction in June, Amazon’s new gadget, the Fire Phone, has drawn lots of skepticism on whether the phone is offering enough functionality to win over users of Apple and Samsung. But the first challenge is to get the Fire Phone in the hands of customers already addicted to other smartphones like the iPhone. Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone.
